Los Angeles, CA (August, 2012) – A leading brand of the parent company, The Outdoor Recreation Group (TORG)- Outdoor Products celebrates 40 years of excellence as a leader in the cut and sew manufacturing industry. The company celebrated their 40th year at the Outdoor Retailer show from August 2nd to the 5th at the Salt Palace Convention Center in Salt Lake City, Utah, where they showcased their new product lines for 2013 among hundred of fellow industry leaders.
This momentous occasion is also celebrated with the introduction of a freshly evolved logo, the kick-off of a strong social media presence, and a new website set to launch in early Fall. The newly-designed website is a consumer-oriented site that not only showcases Outdoor Products gear and collections, but also provides a way for valued consumers to become part of the Outdoor Products online family. The new Outdoor products website also serves as a hub for integrated communications with partners, retailers, employees, consumers, and members of the press.
Brad Ottomeyer, President, says,”We are excited about the opportunity to celebrate the 40
year anniversary at this year’s Outdoor Retailer show. There are not many private family
companies left in our business and we are proud that we continue to not only survive in
our industry, but continue to grow and expand our product offerings.”
Outdoor Products has grown from a single-sewer operation back in 1943, to a leader in the outdoor gear industry with over 1,100 employees and unique company culture that promotes a lifestyle of outdoor adventure. The re-branding of the company announces to the industry a bold, fresh look that accurately conveys the company culture, mission, and values.
Outdoor Products is a leading manufacturer of outdoor gear for all lifestyles – work, play, and travel. The company provides quality goods at reasonable prices that appeal to outdoor enthusiasts. Outdoor Products was founded 40 years ago, under the parent company – The Outdoor Recreation Group, and continues to grow in product selection and size.
Keep up to date with Outdoor Products online:
www.facebook.com/outdoorproducts1 wwww.outdoorproducts.com @OutdoorPacks
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